Staff ML Engineer

What The Role Is

We're hiring a Staff MLE for the Discovery team to own recommendations and personalization across Babylist's consumer experience — the homepage feed, product recs, search, and the ML-powered systems that make registry building feel effortless.

Babylist was built on editorial recommendations: products chosen by people with deep baby gear expertise. That editorial foundation is a big part of why millions of families trust us. We're now building ML-powered personalization on top of it, using one of the richest first-party datasets in parenting.

We're early in this work, and we have a real mandate. A small Discovery team has initial retrieval and reranking models live on parts of the site and a steady cadence of A/B tests. We are looking for a Staff MLE who has seen personalization done well at scale and can set the technical direction for where we go next.

Registry building is the heart of the Babylist product. Every parent builds a list of dozens of products, from swaddle to stroller, with real stakes (a friend or family member is going to buy these things, and a baby is going to use them). As a universal registry, this registry also typically spans many retailers. This makes registry building on Babylist one of the most interesting personalization problems in consumer e-commerce: latent intent, life-stage progression, multi-stakeholder gift dynamics, deep declarative signal in millions of completed registries, cross-retailer datapoints, and a user who…