Marketing Data Analytics Manager

Job Summary:

We are seeking an experienced Marketing Analytics hire to lead the measurement, forecasting, and optimization of our marketing investment across all D2C marketing channels. This role owns the analytical infrastructure that informs how we allocate spend, evaluate channel performance, and project growth. You will partner directly with executive leadership, marketing channel owners, finance, and data engineering to translate complex analyses into clear, actionable recommendations that drive business outcomes.

This is a highly visible, cross-functional role for a leader who can move fluidly between deep technical work and executive communication in a fast-paced environment.

Responsibilities:

Performance Outcomes

• Multi-Touch Attribution: Design, build, and continuously improve multi-touch attribution (MTA) models to measure channel and campaign contribution across the full customer journey. • Media Mix Modeling: Develop and maintain media mix models (MMM) to quantify incremental impact of each channel, evaluate saturation curves, and inform strategic budget allocation. • Multi-Channel Forecasting: Own forecasting for marketing performance across paid search, paid social, organic, CTV, display, affiliate, and emerging channels — including scenario planning and monthly/quarterly re-forecasts. • LTV / CAC Modeling: Build and evolve LTV and CAC models by channel, segment, and cohort; establish payback benchmarks and inform investment decisions with clear unit…