Business & Consumer Intelligence Specialist

Description

Within the Marketing function, the Business & Consumer Intelligence Specialist transforms consumer, market, and business data into actionable insights that support growth and strategic decision-making. This role identifies opportunities, analyzes trends, and translates business needs into data-driven recommendations, acting as a bridge between business stakeholders, Data Science, and IT.

This is a business-facing role at the intersection of Consumer Insights, Business Intelligence and Analytics. You will work closely with Marketing and Sales stakeholders while collaborating with Data Science and IT teams, acting as a bridge between business needs and analytical solutions. The role also contributes to the adoption of emerging technologies, including Advanced Analytics and Generative AI, to enhance insight generation and support better decision-making across the organization.

📊 Your day-to-day activities

• Transform consumer, market and commercial data into actionable business insights. • Analyze market trends, consumer behavior and business performance to identify opportunities and risks. • Develop and enhance dashboards and data visualizations in Power BI. • Partner with Marketing, Brand, Consumer Insight and Commercial teams to support business decision-making. • Collaborate with Data Science teams on advanced analytics and predictive initiatives, bringing business expertise and market understanding. • Explore and implement AI and Generative AI use cases to…