Marketing Data Analyst

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Job Profile Summary

Measure the impact of integrated marketing efforts, track key performance indicators (KPIs), and provide actionable insights to enhance campaign and web performance. Using expertise in data analysis and visualization tools, help inform strategies that connect pet parents with our services, ultimately improving the well-being of pets everywhere.

Job Description/Key Responsibilities:

• Develops and maintains performance reports and dashboards on website, campaign and funnel performance and reports to stakeholders on a regular cadence. Analyze performance and provide thoughtful recommendations for optimizations. • Responsible for tracking, reporting, and analyzing the performance of marketing and web activities, ad-hoc analytic requests, and development and automation of regular reports. • Analyzes…