Senior Growth Product Manager

As the Senior Growth Product Manager , you’ll lead strategies that drive revenue, user acquisition, product led activation, and market expansion. Working cross-functionally across the product lifecycle, you’ll combine product led growth (PLG) expertise with analytical rigor to help more churches discover, adopt, and get lasting value from our tools, ultimately empowering ministry leaders to serve their churches more effectively. Primary Responsibilities of the Role Growth Strategy & Lifecycle Management Define and execute the product growth vision, strategy, and roadmap, with a focus on customer acquisition, activation, retention, monetization, and revenue growth. Own the growth lifecycle from acquisition through activation, engagement, retention, and monetization, identifying opportunities to improve customer lifetime value (LTV). Use market research, customer insights, and competitive analysis to identify opportunities for growth, including new markets, pricing and packaging strategies, monetization opportunities, and strategic partnerships. Translate growth opportunities into clear product strategies and prioritized initiatives that can be executed across teams. Experimentation & Analytics Lead a continuous experimentation program, including A/B and multivariate testing, to optimize onboarding, conversion, engagement, retention, and monetization. Define, track, and optimize key growth and business metrics, using data to understand funnel performance and identify…