Associate Product Manager (Product Marketing)

When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way.

The Associate Product Manager, Product Marketing supports the Product Manager or Senior Product Manager overseeing the assigned product line with competitive tracking, market share analysis, and opportunity sizing — the analytical foundation used to make roadmap and investment decisions. In a segment too small to warrant a dedicated Senior Product Manager, reports directly to the Director, Product Marketing instead. Does not own P&L or carry independent decision authority

RESPONSIBILITIES

• Put safety first – Always! • Lead and foster our “people first” culture. • Conduct ongoing competitive landscape tracking and category share analysis for the assigned product line • Size new product and partnership opportunities — market size, addressable segments, estimated share capture — to support business case development • Support analysis and interpretation of consumer and contractor research to help identify unmet needs for the assigned line • Maintain data consistency with the methodology and templates set by the Category Analyst • Support the Product Manager or Senior Product Manager in preparing stage-gate materials and business case presentations • Assist in developing trade and promotional plans and tracking in-market program results • Support development of creative briefs and business plan materials in partnership…