Senior Product Manager

The Senior Product Manager is responsible for developing and executing product strategy plans, including 3 year life-cycle plans that fit the company's selling tactics, distribution channels, strategy, and financial goals on the large volume, strategically important product categories. This position ensures timely execution of marketing plans and effectively communicates critical information. This position will supply market and product data, analysis, and recommendations as needed. This position is responsible for understanding competitive product lines and can compare and contrast product features and benefits with a compelling selling story. This position is also responsible for understanding, initiating, and utilizing all tactical business drivers to obtain financial objectives.

Develop short- and long-term product plans designed to deliver growth and profit performance that aligns with the overall goals or the organization. Prepare annual plans for each major product line. Responsible for achieving plans for each major product line. Provide strategic, specific, and targeted recommendations for growth as the recognized expert in the competitive environment, existing internal capabilities, and potential new capabilities. Seek out, evaluate, and prioritize opportunities for product improvements, product line additions, new markets, improved merchandising, promotions, and other growth prospects. Responsible for maintaining a product line portfolio strategy that includes a…