Marketing Data Analyst

At Blue, we discover pathways to realize your possibilities! Our Marketing & Member Date Analyst serves as the central data engine and strategic advisor for marketing, member experience, and institutional growth. This high-impact role blends quantitative data engineering (SQL querying, audience file generation, dashboard design) with qualitative member journey analytics (survey sentiment, engagement drivers). The analyst translates complex metrics into clear narrative strategies, presenting actionable recommendations to senior leadership to address root causes and optimize institutional ROI.

Major Duties and Responsibilities

• Audience Engineering & SQL Pipeline Development: Write, optimize, and maintain advanced SQL queries (multi-table joins, CTEs, window functions) across core banking systems, data warehouses, and MCIF/CRM platforms; engineer and deliver high-precision audience segmentation files and suppression logic for omni-channel campaigns (direct mail, digital ads, email, etc). Enforce validation protocols, data hygiene, and regulatory compliance (GLBA, CAN-SPAM, FCRA, Fair Lending); automate recurring data extractions to reduce manual friction and accelerate campaign go-to-market cycles • Member Journey, Behavioral & Predictive Analytics: Integrate quantitative core data (product penetration, interchange volumes, digital adoption) with qualitative sentiment (NPS, member effort scores, onboarding feedback) to assess full member lifecycle dynamics; conduct…