GTM Analytics Lead

About the role

This role leads GTM Analytics within the Revenue Strategy function and reports directly to the Head of Revenue Strategy & Operations. You will own how Thatch measures GTM performance, understands channel economics, and governs the data foundation behind commercial decisions.

The role covers three areas: GTM performance and channel economics, GTM data strategy and governance, and analytical support for forecasting, planning, and executive reporting. Your work is the analytical engine behind all three.

You set the analytical agenda for your areas. You decide which questions matter most, focus effort on the highest-value work, and turn findings into recommendations that change where Thatch invests. You will partner closely with Marketing, Data Science, Finance, and RevOps.

What you'll do

GTM Performance and Channel Economics

• Build performance frameworks that show GTM health across the full customer lifecycle, from lead through close, onboarding, retention, and expansion. • Own the framework for comparing Thatch's GTM motions: win rates, CAC, payback, and conversion by segment, geography, and channel, plus broker attribution and quoting performance. • Partner with Marketing on funnel and attribution, with Data Science on modeling and segmentation, and with Finance on unit economics and scenario analysis. • Spot emerging trends early and recommend where to invest and where to pull back, including clear tradeoffs. • Prioritize the analytics roadmap by…