Analytics/Insights Manager

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

As a Manager, Analytics/Insights, you will conceptualize, design, and deliver marketing analytics solutions, spanning opportunity identification, segmentation, media analytics, and CRM evaluations. You'll work closely with cross-functional teams to plan, execute, and evaluate marketing initiatives, and will oversee junior team members, providing training and guidance on data analysis, visualization, and quality assurance.

A Day in the Life:

• Guide analysts in data extraction, hygiene, and quality control from multiple marketing platforms. • Oversee development of analytical plans, including methodology and metrics. • Support website and media tagging, implementation, and QA. • Extract and analyze data from various sources to identify trends and insights. • Communicate key findings and observations to stakeholders through clear presentations. • Collaborate with internal teams to design and build reports that drive business outcomes.

What you will need:

• Bachelor's degree (preferred), with 3-6 years of experience in marketing analytics or related fields. • Advanced knowledge of analytic solutions platforms (Tableau, PowerBI, Google DataStudio) and digital analytics tools (Google Analytics, Tag Manager, Adobe). • Working knowledge of data infrastructure, programming languages (SQL, MYSQL, NO-SQL), and cloud storage solutions. • Competency in website…