Data Product Manager (Marketing Technology)

Company It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job description The Martech team enables Marketing to scale through connected platforms, reliable data, automated processes, and technology solutions that support lead management, CRM processes, campaign execution, reporting, and revenue growth.

As a Data Product Manager, Marketing Technology, you will define and deliver Martech capabilities with an initial focus on owning end-to-end lead flow, lead validation and enriching processes, Marketing data integrations, and platform optimizations and consolidations. You will partner across Marketing, IT, Digital, and Data teams to translate business needs into clear requirements, prioritize enhancements, and drive scalable solutions that improve operational efficiency and business outcomes.

What you get to do in this role:

• Act as the data product owner and advocate for Marketing…