Lead Analyst (Strategic Analytics)

- Proven track record of working to and meeting deadlines - Familiarity with Conversion Rate Optimization (CRO) best practices and technology - Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager) - Strong working knowledge of Google Analytics (GA4) and Google Tag Manager - Understanding of A/B and/or scientific testing and modeled measurement - Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar - Strong understanding of marketing and marketing analytics concepts - Ability to articulate data analysis, reporting, and visualization concepts, as well as ad tagging - 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment - Demonstrated experience implementing A/B testing methodologies - Familiarity with methods for measuring media effectiveness, directly and indirectly - Proven time management skills and ability to manage tasks simultaneously - A mathematical and analytical mind - Experience working in teams to meet a common goal - Strong communication, organization, and presentation skills - Previous agency experience - Experience working in VWO and/or Optimizely - Experience working in Adobe Analytics - Experience with advanced attribution modeling - Knowledge of SQL or Python for deeper data manipulation

Join Croud, a performance-driven agency,…