Customer Marketing Analytics Manager

Job description 12-Month Fixed-Term Contract

Turn insight into better customer experiences.

At AJ Bell, we believe investing should feel good. For our customers, that means making investing simpler, more relevant and easier to navigate. Behind those experiences is better understanding of what customers need, what works and where we can improve.

As Customer Marketing Analytics Manager, you'll help Customer Marketing make better decisions through robust measurement, experimentation and actionable insight. You'll build the frameworks, tools and analytical capability that help us understand the impact of our campaigns, optimise what we do and create more relevant experiences for our customers.

Working across Customer Marketing, CRM and Strategy & Insights, you'll establish and evolve our testing and measurement capability. You'll make sure campaigns are designed with meaningful measures of success from the outset, and that the results lead to clear actions.

As an individual contributor, you'll combine analytical expertise with strong stakeholder management, acting as the bridge between marketing, CRM, data and insights. You'll translate business objectives into analytical approaches that support customer and commercial growth, while helping Marketing Managers access and use insight more effectively.

What you'll do

Build a stronger test-and-learn culture

• Develop and operationalise Customer Marketing's A/B testing and control group strategy, establishing a structured…