Senior Marketing Analyst

JOB OVERVIEW:

This position is responsible for optimizing omnichannel marketing campaigns and the lead generation center of excellence. In this role you will help plan and enhance marketing campaigns across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as track and monitor lead performance and optimize marketing a sales lead handoff.

KEY RESPONSIBILITIES:

• Responsible for analyzing and optimizing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. • Responsible for tracking, reporting and analyzing lead funnels, lead revenue and development/automation of regular reports through Salesforce.com • Analyzes external and internal customer data using spreadsheet (Excel) models, web analytics tools (Google/Marketo), statistical analysis tools, and campaign management software tools. • Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience. • Analyzes A/B and Multi-variate tests, communicate results and provide recommendations. • Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

SPECIFIC KNOWLEDGE & SKILLS:

• Strong organization skills and ability to manage multiple projects and work with multiple business…