Senior Data Scientist (MMM)

Senior Data Scientist - Marketing Mix Modelling (MMM) | £70,000-£90,000 | Fully Remote UK

We're looking for a commercially minded Senior Data Scientist to join a fast-growing, purpose-led travel marketplace.

This is a high-impact role focused on Marketing Mix Modelling (MMM), incrementality and marketing effectiveness, helping the business optimise investment as it plans to significantly increase marketing spend next year.

Key responsibilities:

• Own and develop MMM to measure channel effectiveness, diminishing returns and marginal acquisition costs. • Design incrementality experiments, including geo tests and conversion-lift studies. • Build and enhance Customer Lifetime Value (LTV) models. • Improve marketing attribution and measurement in a privacy-first landscape. • Translate analytical insights into actionable marketing budget