Product Manager (CRM Lifecycle Communications & Automation)

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

As the Product Manager for Lifecycle Communications & Automation, you will own the day-to-day delivery, reliability, and optimization of CRM journeys that keep customers informed and engaged throughout their relationship with Ford.

Your portfolio will include triggered communications, vehicle order status communications for customers and dealership stakeholders, and eCommerce-triggered journeys. These communications span channels such as email, in-app messaging, and SMS. You will translate business needs into clear requirements, manage communication rules and triggers, and coordinate delivery across business, marketing, data, analytics, and engineering teams.

Reporting to the Sr. Product Manager of Journey Enablement & Decisioning, you will also provide operational backup for AI-powered…