Senior Product Manager (Growth)

Job Summary:

LegalShield exists to make legal help affordable and accessible. The Senior Product Manager, Growth owns the experiences that bring consumers to us and turn them into members. This is one of the most visible product roles in the company: you report to the CPO, partner daily with the CMO, and lead a dedicated squad of 4–5 engineers with embedded design across every product in our direct-to-consumer (D2C) channel.

Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions. Our first, a free document review experience, is live today, and free experiences are expected to be a growth lever for 2027. You will also be Marketing’s product partner for the website, landing pages, nurture journeys, consent management, and checkout. This is a 0→1 role for a builder who moves fast and likes autonomy.

Responsibilities:

What Success Looks Like

• Key metrics to move: account generation, free-to-paid conversion, and on-site conversion • First 12 months: scale the document review experience, launch additional freemium experiences with clear upgrade paths, and run a high-velocity testing program that measurably moves all three metrics

Performance Outcomes

Freemium Product Experiences

• Own the freemium strategy, roadmap, and results across all D2C products • Find, validate, and launch free experiences that capture users and convert them to paid subscriptions • Optimize the full…