Senior Analyst - Financial Services Marketing Analytics

Job Description:

We are seeking an experienced Senior Analyst – Financial Services Direct Mail Marketing Analytics professional to join our dynamic team.

The ideal candidate will possess a strong quantitative background, and the ability to translate business problems into scalable analytical solutions. This individual will work closely with cross-functional and client teams.

Key Responsibilities

• Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value • Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix • Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns • Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies • Develop, implement, and maintain statistical and machine learning models using Python and SQL (Google BigQuery preferred) • Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists • Create Tableau dashboards and automated reporting to track campaign metrics and KPIs • Write efficient SQL queries and build data transformation pipelines to prepare customer and campaign data for analysis • Ensure data quality, harmonization, and compliance across analytical projects per financial services regulations (GLBA, FDIC, TCPA, CAN-SPAM, GDPR) • Design and maintain…