Data Analyst (SEM)

Описание Rover connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. The company builds safe, personalized experiences tailored to the needs of each pet.

Задачи • Guide bidding and investment across brands by evaluating spend allocation, marginal returns, customer lifetime value, and payback • Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth • Design and analyze channel tests, geo-split experiments, and multibrand tests; select methods, assess statistical power and uncertainty, and turn results into recommendations • Diagnose changes in acquisition cost, conversion, and return on ad spend; translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations • Reconcile platform and internal measurement, distinguish attributed results from incremental growth, and build trusted dashboards • Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs • Own the SEM analytics roadmap, identify important questions, challenge assumptions, and prioritize by business impact • Build learning agendas for different markets and lead stakeholders toward evidence-based decisions with clear trade-offs • Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation • Balance statistical rigor with business needs

Требования • 6+ Years of analytics experience, with a track…