Lead Data Analyst, Marketing (SEM)

One of the companies we work with at Joppy is looking for a Lead Data Analyst / Marketing (SEM) to join the team.

Working arrangement: HYBRID in Barcelona (2 days a week in the office).

Join Marketing Analytics as a senior individual contributor focused on Search Engine Marketing (SEM) to lead paid search analytics for Rover globally. You'll shape how we measure and optimize acquisition across our growing portfolio of brands and markets.

As a key thought partner for SEM leaders, Finance, Data Science, and Analytics Engineering, you'll set the analytical agenda and stay hands-on with the analysis. A central question: when our brands compete for the same searches, how do we know if we have grown the business as a whole?

This role is based in our Barcelona office in Poblenou, with two office days per week (Mondays and Thursdays). You must be based in Barcelona or be willing to relocate.

Your impact

• Guide bidding and investment across brands. Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback. Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth. • Lead experimentation and incrementality. Design and analyze channel tests, geo-split experiments, and multibrand tests. Choose appropriate methods, assess statistical power and uncertainty, and turn results into recommendations on bidding and spend. • Explain performance and identify opportunities. Diagnose changes in acquisition…