Data Product Manager (Marketing Technology)
- Company
- ServiceNow
- Location
- Remote, United States
- Salary
- 116 000–192 000 $/yr
- Posted
- 2026-10-14
Skills: CRM, Marketo, SQL
The Martech team enables Marketing to scale through connected platforms, reliable data, automated processes, and technology solutions that support lead management, CRM processes, campaign execution, reporting, and revenue growth.
As a Data Product Manager, Marketing Technology, you will define and deliver Martech capabilities with an initial focus on owning end-to-end lead flow, lead validation and enriching processes, Marketing data integrations, and platform optimizations and consolidations. You will partner across Marketing, IT, Digital, and Data teams to translate business needs into clear requirements, prioritize enhancements, and drive scalable solutions that improve operational efficiency and business outcomes.
What you get to do in this role:
• Act as the data product owner and advocate for Marketing stakeholders, gathering feedback, identifying pain points, and translating needs into Martech capabilities and enhancements. • Develop, own, and manage clear business requirements for Martech initiatives, including lead management, lead processing analysis and reporting, system integrations, data quality enhancements, and operational workflows. • Partner with business and technology stakeholders to understand Martech platform capabilities, system roadmaps, integration dependencies, customization needs, and implementation processes. • Collaborate with cross-functional teams throughout the software development lifecycle, including roadmap planning, discovery,…
Full text and application on the employer's site.