Digital Product Manager

Job Summary:

The Digital Product Manager II is responsible for independently leading digital product(s) from the planning phase through deliverables coordination, execution, communication, and results tracking.

Essential Functions:

• Manage growth and optimization of digital products aimed at driving awareness, engagement, adoption and product maturity based on product goals. • Develop and maintain product roadmaps, and develop/maintain a backlog for digital initiatives aligning that reflect organizational goals, market trends and product strategy. • Identify and pursue digital-first opportunities to enhance self-service and customer experiences. • Facilitate Journey Mapping exercises to understand the customer experience and identify gaps and opportunities. • Stay on top of emerging capabilities, competitive analysis, and market trends to drive product definition, innovation, and development. • Partner with stakeholders to understand their goals, and translate that to work which aligns with business goals. • Communicate effectively about project successes, challenges, timelines, and resource needs to ensure transparency and alignment. • Manage competing priorities within the digital product portfolio while coordinating daily activities with external agencies and IT partners. • Conduct Agile meetings and represent the digital team in discussions with IT vendors, ensuring alignment with product goals. • Prioritize, assign and balance work within Agile ADO boards with…